Posted on: December 11, 2019 | Job#: 310393

CONTRACTOR, Director of Marketing, Athleta Girls

Seasonal | One Harrison Street, San Francisco, CA, US 94105


We’ll send you to our application portal to get started

We’re hiring for the holidays!

Join our team and enjoy a 50% discount at our family of brands.* Apply below and attend our hiring event. Holiday Hiring Day: Saturday, Oct. 5, from 10 AM – 2 PM happening at all Gap, Gap Factory, Banana Republic, Banana Republic Factory, Old Navy, Old Navy Outlet, Athleta and Janie and Jack stores in the United States.

*Applicable to regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, and 30% off at Outlet.

About Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

Collaboration is a real thing here — because we know that individually we’re strong, but together we’re unstoppable. Athleta is a certified B Corporation, which means that we put people and planet right up there with profit, and we’re committed to using business as a force for good. 

About the role

A critical senior team member of the Athleta Brand Marketing team, the Director of Girls Brand Marketing leads the omni-channel seasonal marketing strategy, planning and execution for the Athleta Girl brand. This person ensures that the big brand and product ideas are powerfully brought to life across all major brand touchpoints, in order to grow brand awareness, acquire new customers, drive traffic/conversion and deepen the emptional connection consumers experience with our Athleta Girl brand.


What you'll do

  • Lead the omni-channel seasonal marketing strategy, planning and implementation, ensuring that the brand and product ideas are powerfully brought to life across all major brand touchpoints
  • Play an integral role in identifying big brand and product ideas for every season and brief into omni-channel marketing and creative team
  • Lead seasonal omni-channel hind-sighting and competitive analyses to inform seasonal marketing strategies
  • Partner with customer insights team to inform seasonal marketing strategies
  • Support Senior Director in overseeing omni-channel marketing team in bringing the big seasonal ideas to life in a powerful, differentiating and emotionally engaging way across all brand touchpoints
  • Develop brief for and oversee seasonal campaign/theme activations, seasonal product naming and packaging requests
  • Partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
  • Present seasonal marketing strategies and plans to cross functional partners and senior leadership team to garner buy in and obtain approvals
  • Create executive-level brand marketing results updates (i.e. “brand marketing dashboard”)
  • Support Senior Director on brand growth initiatives and special projects

Who you are

  • 10+ years brand marketing strategy and planning experience with fashion/apparel, consumer brand and/or marketing agency
  • Knowledge of the Sports/Fitness/Outdoor industry, athletic experience or interest a plus
  • Omni-channel brand marketing experience with a strong understanding of digital
  • Excellent brand marketing strategy development and execution experience and skills with proven track record of driving strong business results
  • Ability to translate product, trend and merchandising information/strategies into marketable product messages
  • Desire to build a brand and aptitude for original, creative ideas; open-minded to new approaches
  • Strong promotional/traffic-driving ideation/concepting skills
  • Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams
  • Strong leadership skills, detail-oriented, organized and self-motivated
  • Solutions first, creative problem solver.
  • High comfort level with and ability to powerfully present / garner buy in from senior leadership team
  • Experience with creative development and effectively briefing in and working with creative teams
  • Strong verbal, written communications and presentation skills
  • Strong project management skills, including demonstrated track record in managing complex projects
  • Comfortable with operating in a fast-paced environment and dealing with ambiguity
  • Proficient in Macintosh Word, Excel, Outlook, Powerpoint and Teams
  • BA required

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


We’ll send you to our application portal to get started

Browse all jobs

Recently Viewed