Posted on: June 28, 2019 | Job#: 283914

Senior Analyst, Company Planning and Marketing Effectiveness

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next. 

About the role

The Senior Analyst, Company Planning & Marketing Effectiveness supports the achievement of Banana Republic’s plans and forecasts by influencing leaders and cross-functional partners to make smart investments through sound financial analysis, recommendations, and reporting. The Senior Analyst possesses core financial skills and has the ability to evolve processes with long term solutions to accommodate our changing business.

What you'll do

  • Lead analysis for marketed promotional campaigns to assist in financial goal-setting for Banana Republic Stores & Online. Summarize performance by vehicle and event, maintaining comprehensive recap of event incrementality across all vehicles and levers.
  • Report out on effectiveness of marketing vehicles and promotional offers to Marketing business partners, Finance partners, and Global Leadership team. Provide decision support for future Marketing events.
  • Analyze the impact of marketing events and offers through trend/impact analyses that calculate the incremental effect of these events on sales, comp components and margin levers.
  • Compare performance of marketing events over time to synthesize themes and best practices to inform the BR Leadership Team, Marketing business partners, and company planning teams in future action planning.
  • Create, compile marketing effectiveness deck to hindsight past promotions and inform recommendations for future decision making.
  • Forecast and provide quantity forecast for all instore promotional handouts.
  • Establish a track record of clear communication up, down and across the organization. Be able to influence others. Provide thought leadership and strong financial point of view to business partners.
  • Lead analysis on customer behavior data. Act as liaison to the central Gap Inc. Customer, Data and Analytics teams to ensure Banana Republic goals are supported as well as our learnings are communicated back.
  • Partner with the Gap Inc credit card team to review and influence cardholder events and metrics.
  • Provide ROI analysis of media and promotional investments.

Who you are

  • Bachelors degree required; MBA a plus
  • 3-5 years of financial and business analysis. Retail planning experience preferred
  • Self-motivated with strong attention to detail: strong work ethic, follow-through and accountability.
  • Strong analytical, financial modeling, and problem solving skills
  • Ability to transform quantitative analysis into actionable recommendations and communicate them in a compelling way
  • Strong technical aptitude, including advanced competency in Microsoft Excel and the ability to quickly master new applications and systems
  • Ability to manage multiple tasks and adapt to a changing, fast paced environment with a sense of urgency
  • Solid interpersonal skills with proven ability to develop effective business partner relationships at all levels of the organization

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Indexfor the second year in a row.

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