Posted on: September 11, 2019 | Job#: 283229

Senior Analyst - Marketing Effectiveness

Full-time | 550 Terry Francois Blvd., San Francisco, CA, US 94158

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About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the role

Old Navy’s Marketing Effectiveness team is responsible for analyzing the financial impact of the brand’s marketing efforts. The team develops recommendations based on financial analytics and forecasts marketing sales contribution to guide total company sales expectations. Through in-depth quantitative and qualitative analysis, the team helps guide ON Leadership to develop the most profitable marketing campaigns, inclusive of discounting and media spend.

The Marketing Effectiveness Senior Analyst is the financial owner of the commercial planning and promotional strategies for Global, Omni Old Navy with a focus on Old Navy Online and Mexico Stores.

What you'll do

  • Develop pre-season and quickly reflow in-season forecasts that maximize sales and margin while clearly communicating risks and opportunities to company forecast.

  • Hindsight business results versus forecast and last year on a daily/monthly/quarterly/ad-hoc basis to develop succinct, actionable go-forward strategies for ON Leadership.

  • Collaborate with Marketing, Merchandising, and Inventory Management leaders to develop promotional plans that maximize profitable sales growth through various marketing levers, including daily discounting, today only deals, and flash sales.

  • Partner with Old Navy Card/Loyalty teams to grow customer acquisition and retention through proven, ROI positive incentives.

  • Partner with Media Marketing teams to develop sales forecasts by vehicle, including Performance Media, Email, and Direct-to-Site. Monitor results on a weekly basis to quickly adjust go-forward spend and maximize ROAS.

Who you are

  • Bachelor's degree or equivalent experience

  • 2-3 years work experience, preferably with finance or inventorymanagement / retail planning and forecasting experience.

  • Financial and Business Acumen:Strong analytical and strategic thinking skills, including ability toformulate business strategy and see the bigger picture.

  • Problem Solving & Decision Quality:

    Self-motivated, able to make quick,calculated decisions, follow through with responsibilities and be accountablefor results.

  • Influencing & Negotiation:Able to lead influential conversations with executive management and toarticulate financial concepts to business partners outside of finance in aclear and concise manner.

  • Systems and Tools Acumen:Competency in Microsoft Excel required and ability to learn newapplications quickly. Essbase experience a plus.

  • Collaboration:

    Stronginterpersonal skills with the ability to build constructive and effectiverelationships with a broad and diverse group of business partners

  • Ability to manage multiple projects and adapt work style/processesin a fast-paced environment.

  • Demonstrate strong listening, written and oral communicationskills

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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