Posted on: May 14, 2019 | Job#: 280654

Sr. Analyst, Marketing Effectiveness, Media Mix & Strategy

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

Collaboration is a real thing here — because we know that individually we’re strong, but together we’re unstoppable. Athleta is a certified B Corporation, which means that we put people and planet right up there with profit, and we’re committed to using business as a force for good. 

About the role

We are searching for a talented Marketing Analytics professional to deliver omni-channel marketing insights for Athleta’s continued growth. This analyst will pioneer a marketing-driven sales model and influence marketing investment strategy across the organization in order to optimize spend against our sales, customer, traffic, and awareness goals.
The ideal candidate for this position thrives in ambiguity, is analytical and comfortable with large data sets from varying sources, and is able to balance scientific accuracy with the decisive ability to draw high level conclusions. You are an excellent communicator who is curious and loves to use data and experimentation to solve business challenges. This person reports into the Manager of Marketing Effectiveness and Media Mix.

What you'll do

  • Manage data streams and forecasts across all marketing channels. Create both standardized and ad hoc reports and dashboards, aligning with cross-functional partners on KPIs for marketing spend across vehicles, channel, and marketing funnel.
  • Analyze vehicle performance across customer segments, funnel, time, and channel dimensions to identify patterns and recommend opportunities to maximize media mix.
  • Develop and forecast a monthly marketing driven sales forecast to influence budget and in-season commercial planning strategy.
  • Partner with marketing vehicle owners to align on KPI targets to deliver Athleta’s business goals. Influence omni testing strategy and push insight and experimentation to fuel our growth.
  • Develop integral relationships with the Marketing, Customer Analytics, Data & Analytics, Ecommerce, and Store Operations teams to effectively influence strategies.

Who you are

  • 3+years of marketing data analytics experience, with both online and offline media experience preferred, but not required.
  • Customer-centric and creative problem solving skills. Technical data-analytics expert with strong visualization skills.
  • Detail-oriented with ability to balance those details with holistic strategy
  • Excellent communication/presentation skills that can be adapted to audiences from staff to senior executive level and from varying cross-functional backgrounds.
  • Ability to manage numerous projects simultaneously
  • Must be able to effectively manage priorities and flexibly adjust scope, timing, and resources as business needs shift
  • Organized and structured thinker with strong time and project management skills.
  • Knowledge of SAS, SPSS, PowerPivot, Excel, SQL and VBA or demonstrated ability to rapidly gain fluency in a comparable context, such as statistical software, computer programming languages, or databases
  • Experience with Tableau, Power BI or comparable data visualization platforms; creation of metrics reports and dashboard views

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, and 30% off at Outlet.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteeth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.

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