Love in Every Stitch: Celebrating One Family’s July 4th Tradition

by Gap Inc. blogs

Gap Inc.

July 3, 2018

At Old Navy, everyone is family, and we love hearing stories about how our brand has become a part of our customers’ lives and family traditions.
One customer story that pulled on our heart-strings all centered around one family’s annual 4th of July celebration and an amazing woman who found a beautiful way to commemorate their love and tradition.
In 1998, the Vogel-Armstrong family dressed every family member in Old Navy flag tees for their Fourth of July get-together. Well, the tradition stuck, and every Fourth of July since then has included an Old Navy flag tee for everyone in the family. Over the years, the family continued to grow – new spouses, new babies – and that turned into a whole lot of flag tees.
When family matriarch, Peggy Armstrong, was diagnosed with a recurrence of breast cancer in 2012, she was determined to create a lasting tribute to all the years of Fourth of July memories. So she created a quilt made entirely of all those Old Navy flag tees — a handcrafted tribute to happy memories and those she loved most.
Peggy passed away in 2017, but the family tradition continues. On this Fourth, the Vogel-Armstrongs will put on their Old Navy flag tees and remember her with love. The quilt she made is a treasured family keepsake … and we couldn’t be prouder to be part of their tradition.


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