January 15, 2013
SAN FRANCISCO, January 15, 2013 – Today, Gap introduces a limited-edition collection for babyGap inspired by world famous author Beatrix Potter and her captivating children’s book, The Tale of Peter Rabbit. Drawing from Potter’s mischievous characters and magical adventures, the babyGap collection brings to life a modern interpretation of the enchanting world of Peter Rabbit through imaginative gifts for girls and boys from newborn to 24 months. The collection is available starting today in babyGap stores and online at Gap.com.
Since its first publication in 1902, Potter’s classic tale of Peter Rabbit’s adventures in the English countryside has been beloved around the world by children and adults alike. In celebration of the book’s 110th anniversary in 2012, actress Emma Thompson wrote a sequel, The Further Tale of Peter Rabbit, which provided additional inspiration for the babyGap collection. Peter Rabbit books are published by Frederick Warne, an imprint of Penguin Young Readers Group.
“Peter Rabbit is a timeless character that generations of children have enjoyed, so we’re thrilled to offer a babyGap collection inspired by characters and scenes from the books,” said Lexi Tawes, Vice President of Merchandising for Gap North America. “We think babyGap customers will love the playful designs – from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns – whether they’re looking for a special baby gift or the perfect addition to their own little one’s wardrobe.”
The collection, ranging in size from newborn to 24 months, is rooted in an assortment of soft knit graphic bodysuits, brightly colored denim, whimsical one-pieces and patterned dresses. The Rabbit Whiskers Sweater ($34.95) and Quilted Barn Jacket ($44.95) are available for girls and boys. For baby girls, highlights include colored and printed denim ($24.95-$29.95); cable knit cardigans ($34.95); and billowing dresses in chambray eyelet and pink bunny print designs ($36.95-$39.95). For boys, key styles include Peter’s Jacket ($34.95), a navy chunky knit cardigan; oxford shirts ($19.95); colored denim ($24.95); and one-pieces in chambray and plaid ($29.95 - $34.95). For newborns, bodysuits adorned with various Peter Rabbit illustrations are sold separately or as sets ($19.95-$55.00). Clothing and accessory prices range from $6.99 to $55.00.
To celebrate the collection, Gap will host a special reading series for children and parents on January 26th at select babyGap stores in Boston, Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco, Toronto and Washington D.C. During the events, guests will be treated to a reading of Emma Thompson’s sequel, The Further Tale of Peter Rabbit, while enjoying activities and snacks that bring the world of Peter Rabbit to life. In addition, Gap has partnered with Milk + Bookies, a non-profit organization that encourages children to donate books to children in need, to host in-store book drives where shoppers can donate their literary favorites for others to learn and enjoy. All books collected through the book drives will be donated to local Boys & Girls Clubs. More information about the in-store events is available on Gap’s Facebook page.
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,500 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta, and INTERMIX. For more information, please visit www.gapinc.com.
About Beatrix Potter
The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was published by Frederick Warne in 1902. It went on to become one of the best-selling children’s classics of all time. The World of Beatrix Potter™, initiated by Potter herself, is now one of the world’s longest running and largest international literature-based licensing programmes with more than 350 licensees worldwide.
Over 150 million Peter Rabbit™ books have been sold worldwide in more than 35 languages The Tale of Peter Rabbit has never been out of print since it was first published www.peterrabbit.com attracts more 50,000 unique visitors per month
Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations. © Frederick Warne & Co., 2013