Posted on: February 12, 2020 | Job#: 316506

Senior Manager - Marketing - Product Campaigns

Full-time | US

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About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

What you'll do

  • Leads content strategy and oversees execution for all product campaign and promo content across retail, site, email and digital marketing placements inclusive of US and leveraged markets (US, CDA, Mexico & Outlet)
  • Builds an effective and compelling content strategy grounded in hindsight, using insight from the Analytics team and key inputs from the Brand Playbook, to ensure a holistic customer experience for commercial offers
  • Oversees promo content strategy, working closely with the Marketing Manager to ensure seamless integration for topline promo offers with Primary and Secondary events
  • Partner closely with product marketers and merch teams to ensure solid understanding of product resulting in compelling product storytelling
  • Leads all product campaign-related personalization presentation for oldnavy.com, working closely with Analytics and Experience teams to bring to life a best-in-class experience for customers, in close collaboration with contact strategy team
  • Partner closely with store and ecomm peers and leaders on store strategies, store communications, site and linking strategies and flawless execution of promotional strategies and product campaigns
  • Facilitates pre-season planning to develop omni content strategies for product campaigns and promo, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically
  • Responsible for the Product Campaign Content team’s comprehension of product priorities, business drivers and new growth strategies, leveraging information from Product Marketing, Commercial Planning, M/E and directly from Merchants where relevant, in partnership with the Director
  • Leverages weekly analyses, seasonal hindsights, competitive research and store visits, maintaining a deep understanding of the brand’s marketing effectiveness and driving for action in light of learnings
  • Champions the customer experience of commercial messaging across all relevant platforms
  • Lead for weekly in-store promo walk thrus at Bay Street, Emeryville location
  • Strategic lead for paid digital marketing content, inclusive of brand digital (awareness-focused) and social and display paid advertising (consideration & conversion-focused)
  • Develops content strategy for conversion-focused digital media buys and long-range strategic initiatives (LRPs) & select commercial events, in partnership with digital agency
  • Ensures all creative work is shown to Creative VP & CMO, working through feedback with agency
  • Aligns with key business partners throughout organization on conversion digital marketing content strategies. Internal partners incl. Gap Inc. Central Team, Media, Strategy, Brand Comms, Production, Creative, Editorial, and MLT; external partners incl. digital agency creative and media teams
  • Partners with agency, media team & Gap Inc. to review reporting dashboards & recommend/execute creative optimizations and testing needs (eg. New personalization segments, Test & Learn, conversion digital marketing testing, etc), in partnership with Assoc. Mgr
  • Oversees digital agency relationship for Digital Marketing, inclusive of budget, in partnership with Assoc. Mgr
  • Owns continuous process improvement for brand and conversion digital marketing programs, in partnership with Assoc. Mgr
  • Flags issues to Director in a timely manner, ensuring organizational alignment with brand and conversion digital marketing programs
  • Responsible for direct management of two marketers on the team (three team members total); manages career planning, training and advancement for reports

Who you are

  • 5-7 years of experience in consumer marketing; content marketing experience required
  • Proven ability to translate business priorities into compelling marketing messages; a natural storyteller
  • Strategic, data-driven, global thinker with a customer focused mindset
  • Solid analytical skills, ability to glean insights and tell a story from data
  • Strong ability to prioritize on the go for self and direct reports
  • Team player with top notch people skills who can foster dynamic relationships with leaders of other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising
  • High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
  • Laser focused on results both at an individual level and for the team at large
  • Self-starter with an innate sense of curiosity and eagerness to test and learn
  • Experience in fashion and retail strongly preferred
  • BA/BS required

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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