Posted on: February 4, 2020 | Job#: 314907

Director, Marketing - Product and Campaign Content

Full-time | 550 Terry Francois Blvd., San Francisco, CA, US 94158

Apply

We’ll send you to our application portal to get started

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. 

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.

About the role

The Director Product and Campaign Content is responsible for delivering brand content that drives engagement, sales, brand relevance and customer satisfaction by bringing our value equation to life for the customer across digital and in store marketing content. Bridging product strategy, design intent and business intent, this role will serve as the primary strategic driver for all product campaigns, product strategies and promotionally driven business strategies, ultimately delivering cohesive cross- channel marketing campaigns and stories that deliver on inspirational product storytelling.
As this is a new role and newly formed team, the Director of Product and Campaign Content will be accountable for ensuring teams are set up for success and are on active learning plans to build competencies across divisional/product expertise and commercial/promo expertise. Building relationships with the heads of online and stores and their teams will be critical to the success of this role. This role will also be accountable for tracking content success back to business goals across online and stores and making sure the teams are constantly evaluating and improving content strategies.

Product Campaigns and Promos

What you'll do

  • Lead team in developing strategies and execution of our big idea product campaigns and storytelling, secondary and tertiary product stories
  • Lead team in developing strategies and execution of our today only program, loyalty programs and promos across stores and online
  • Lead team in developing content strategies for lower funnel digital marketing
  • Build subject matter expertise across team on product storytelling
  • Build strong cross functional relationships at the director and above level across store ops, field visual, HQ visual, online merch and strategy, global merch and design
  • Lead briefing approach for all product campaign content, ensuring clear articulation of strategies throughout the briefing process
  • Actively participates in pre-season dialogue around product big ideas, secondary and tertiary stories and ensures teams are clear on design intent and product strategies
  • Partner closely with Sr Director Contact Strategy on personalization efforts and stay updated on all test and learn initiatives, new functionality, sort experiences, DPG and navigation.
  • Partner closely with Sr Director Contact Strategy on email and HP segmentation and analytics
  • Work closely with creative leads to align on key learnings for commercial content to continually improve engagement and customer experience
  • Ensure online business needs are being met within the commercial plan and topline promo offers
  • Partner with CP team to test new offer constructs
  • Lead efforts around seasonal hindsights and key learnings across all campaign and product content
  • Collaborates closely with the Merchandising and Inventory Management teams to drive business objectives
  • Stays current on competition and innovation within the online space
  • Drives a seamless experience for the multi-channel customer
  • Strategic input into key look styling conversations for commercial events

Divisional Product Content

  • Lead team in developing strategies and execution for end to end product journey inclusive of naming, packaging, signage, site marketing, and email stories
  • Ensure clarity and consistency across stores and online for all product naming and product descriptions
  • Partner closely with GMs and design leads on product strategies and drive close partnership in sharing marketing strategies
  • Partner closely with Sr Director Contact Strategy on email and HP segmentation and analytics
  • Work closely with creative leads to align on key learnings for editorial and product storytelling content to continually improve engagement and drive relevance
  • Create synergies across store and online divisional marketing
  • Lead efforts around seasonal hindsights and key learnings across all divisional content
  • Collaborates closely with the Merchandising and Inventory Management teams to drive business objectives
  • Stays current on competition and innovation within the online space
  • Drives a seamless experience for the multi-channel customer
  • Lead team to pre-plan content, work cross-functionally on content development, optimize placements, test & learn across platforms and hindsight for future opportunities

Site and Store Experience

  • Lead HP personalization efforts with close partnership on the CP Content team and the Contact team
  • Work closely with HQ Visual, Field Visual and merch teams to create impactful in store presentations across all divisions
  • Ensure clear and clean in store presentation of product campaign and promo messaging, working with stores, visual, IM and merch teams and attending weekly promo walk throughs
  • Innovate and iterate on the site experience forward partnering closely with Creative, UX, Digital Production, and ONOL leadership, bringing the brand to life and creating a more inspiring online shopping experience


Who you are

  • 7-10 years of experience in consumer marketing; content marketing experience required
  • Dynamic leader/manager of others with strong relationship building skills with at least 3 years of director level experience
  • Storytelling experience in digital channels strongly preferred
  • Proven ability to translate business priorities into compelling marketing messages; a natural storyteller
  • Strategic, data-driven, global thinker with a customer focused mindset
  • Solid analytical skills, ability to glean insights and tell a story from data
  • Strong ability to prioritize on the go
  • High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
  • Laser focused on results both at an individual level and for the team at large
  • Self-starter with an innate sense of curiosity and eagerness to test and learn
  • Experience in fashion and retail strongly preferred

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

Apply

We’ll send you to our application portal to get started

Browse all jobs

Recently Viewed