About Banana Republic
Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.
We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.
About the role
The Director of Digital Marketing is responsible for the creative development and execution of the consumer experience and digital brand look and feel on bananarepublic.com, leveraging the brand vision and seasonal concept direction from the Brand Creative Director. This role also drives online traffic and sales through concept creation and delivery of email and demand generation digital advertising. The Director of Digital Marketing works closely with cross-functional marketing and digital teams to drive innovation, successful execution and a seamless cross-channel customer experience for the Banana Republic brand. The Director of Digital will lead a team that consists of graphic designers for specialty, factory and international.
What you'll do
Develops and deliver on traffic, customer acquisition, and retention targets that drive Banana Republic Online’s financial results.
Serves as a thought leader to drive innovation in digital channels and media vehicles.
Ensures that the site experience is in line with Brand identity and Brand strategic initiatives.
Develops and retain a high-caliber digital creative team by assessing current and future needs, and developing a holistic organizational model that scales with the needs of the business.
Collaborates closely with the Banana Republic Marketing, Digital, and Production teams to drive business objectives and translate key merchandising strategies into customer-focused messages.
Partners with the Marketing and CRM teams in creation and execution of effective customer retention strategies delivered through productive email programs and personalized site experience.
Leads collaboration with brand, Ecommerce, DCM and email teams to deliver disruptive creative solutions.
Partners and influences Product Management as part of overall site and consumer experience.
- Partners with sister brands to drive on-line cross marketing opportunities on universal platform.
Who you are
Minimum of 10-15 years of consumer marketing and creative management experience in retail fashion or beauty. Strong t
rack record of establishing a creative vision that drives awareness, acquisition and loyalty through the digital experience. Ecommerce experience required.
Minimum of 7 years management experience in a creative setting
Strategic thinker with passion for our business and the customer
Ability to think creatively and commercially to drive business with innovative digital ideas that execute across platforms and media vehicles
Strong understanding of our business and overall business acumen. Proven experience in working effectively in Creative and Merchandising organizations
Ability to develop and manage relationships with key business partners and key stakeholders to improve performance of digital programs while maintaining integrity of brand experience
Self-starter with strong creative point of view, and persuasive communicator.
Able to manage and lead through ambiguity and change; strong problem-solving skills especially with emerging digital platforms and media
Strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously.
- Bachelor’s degree required
Benefits at Banana Republic
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.
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