Posted on: September 5, 2019 | Job#: 299846

Marketing Manager

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Hill City

We started Hill City because we wanted to change the narrative. The idea of ‘high-performance’ has been traditionally marketed to ultra-athletes, power suits, and outdoorsmen. And we’re taught from a young age to compartmentalize our lives based on those outdated archetypes. How we should act. What we should wear. But living an active lifestyle means more than that.

We’re athletes, innovators, and adventurers—but also fathers, partners, and friends. At any given moment, we are all of those things at once. Our needs change with every aspect of our lives. We don’t just want high-performance. Our lives demand it. We’re looking for innovators who want to be part of something new and are willing to push boundaries with us. 

About the role

We are looking for an experienced Marketing Manager to accelerate Hill City’s growth. The ideal candidate will be responsible for developing & executing marketing content plans across multiple programs and platforms, quickly testing and measuring the effectiveness of each, and overseeing successful project delivery.

This role is in San Francisco and reports to the Director of Marketing Strategy and Operations and works collaboratively with all team functions, including Creative, Product, Ecommerce, Operations and partners within Gap Inc.

WHAT YOU’LL DO:

Brand Marketing – 50%

Accountable for executing omni channel brand marketing, in partnership with creative & event planning teams

Carry out the brand vision to develop compelling storytelling and digital experiences that drive awareness, traffic, sales and profitability

Play a contributing role in creative brief development to inform & inspire creative teams

Help frame up the hypotheses to go out and test performance optimization, to validate against problems/solutions & then drive test execution

Be a strong brand steward internally & externally, with ability to communicate directly with customers

Apply key learnings to inform decision making through research & analysis, financial analysis & testing

Performance Measurement – 25%

Own all aspects of performance marketing, managing internal & external relationships to deliver and exceed customer acquisition and growth targets

Identify, test and implement new performance-marketing opportunities that deliver against our investments

Co-manage performance marketing budget and distribution and refinement of the budget

Manage day-to-day reporting of marketing analytics associated with performance marketing

Own weekly sharing of performance marketing analytics and assessment

Project Management – 25%

Lead with a guest-led mentality & create unified experiences that seamlessly integrate digital touchpoints

Understand constraints & challenges; but be creative solution oriented to find ways in, break down barriers & illuminate opportunities

Strong organization & communication skills, to create clear timelines, milestones & set expectations on deliverables

Bring an agile and adaptable style, to effectively lead multiple projects at the same time

Who you are

You have a passion for the Hill City brand & are motivated to by the idea of building a new brand

You have deep expertise in marketing channels & content calendar planning

You can lead & influence to make your cross-functional teams better.

People love working with you.

You don’t know everything.

But, you are confident in your ability to learn almost anything

You are results-oriented & can use rigorous logic and methods to solve problems with effective solutions

You display a high level of curiosity, proactiveness and creative resourcefulness that helps solve problems,connects the dots and guides smart decision making

You want to have fun at work.

Bachelor’s Degree or equivalent experience

5-7 years of experience across a broad range of work, including: brand marketing, creative development, performance marketing, project management

3+ years retail experience; preferred experience experience with a men’s retailer

Omni-channel brand marketing experience with a strong understanding of retail, catalog, and digital marketing

Experience with creative development and effectively briefing and working with creative teams

Demonstrated ability to thrive in ambiguity, while motivate & influence teams

Strong project management skills, including demonstrated track record in managing complex projects

Strong “driver” reputation, known for getting things done with velocity & speed

Strong analytical skills and can easily translate data into actionable next steps

Strong organization, communication and presentation skills

Demonstrated ability to thrive in ambiguity, while motivate & influence teams

High level of accountability and proven ability to deliver execution & results

Marketing agency experience preferred

High level of accountability and proven ability to deliver execution & results

Benefits at Hill City

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Hill City, Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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