Posted on: July 9, 2019 | Job#: 287130

Art Director, Social Media

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next. 

About the role

The position of Social Media Art Director will be responsible for how Banana Republic is visually represented through our social channels. This role must exhibit a passion for storytelling, fashion, video and photography as well as being a true cultural thought-leader. As a visual guardian of our brand across social, this role will be focused on understanding the competitive digital landscape and elevating our brand aesthetic. A storyteller at heart, a successful candidate will excel at weaving together culture, product messaging and overall brand vision to create visually exciting narratives that engage our customer across a multitude social media channels.

What you'll do

  • Understands the brand vision and crafts unique storytelling experiences for social.

  • Brings and maintains brand relevance to the consumer.

  • Collaborates with key cross-functional partners and external agencies to ensure that concepts meet business needs and ensure strategic and tactical creative objectives are met.

  • Delivers exceptional creative in all vehicles, on time and integrated with seasonal briefs.

  • Drives team to creative excellence with on-brand, innovative visuals.

  • Maintain visual and conceptual consistency across all social platforms

  • Conceptualize break through digital creative that is modern and disruptive with dynamic storytelling.

  • Collaborates with peers to concept social creative that supports the overall branding and marketing objectives.

  • Researches competitive landscape across global markets to identify seasonal trends, fashion trends, artistic inspiration and references.

  • Ability to work within the brand’s established visual guidelines.

  • Enforces and evolves the brand voice and identity over time.

  • Works with in-house photo art directors to ensure quality and consistency.

  • Client presentation experience, with the ability to articulate ideas.

Who you are

  • 4+ years experience in a fashion, editorial, retail and/or advertising environment.

  • Good interpersonal, management, and presentation skills with an ability to communicate clearly and concisely.

  • Proficient in the Adobe Creative Suite, with motion and editing experience.

  • Must be well-versed in social media platforms and up to date on emerging platforms and technologies.

  • Demonstrated ability to execute large scale campaign level work.

  • Ability to work within the established budget and time constraints.

  • Skilled at building stakeholder buy-in.

  • Super attentive to detail while being able to break free from day-to-day strategic shifts.

  • Experienced at working in large entities with complex organizational structures.

Candidates must include a link to their portfolio to be considered.


Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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