Posted on: July 8, 2019 | Job#: 287037

Associate Digital Marketing Manager - TEMPORARY

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

Collaboration is a real thing here — because we know that individually we’re strong, but together we’re unstoppable. Athleta is a certified B Corporation, which means that we put people and planet right up there with profit, and we’re committed to using business as a force for good. 

About the role

The Digital Marketing Associate Manager plays a key role on Athleta’s digital and social media marketing teams, and is primarily responsible for seamlessly coordinating and executing tasks associated with digital media, paid social ads, and direct response channels. This person will be delivering strategic, targeted & innovative messaging to a strongly engaged current customer base and driving new customer acquisition. This role will report to the Senior Manager, Digital.

Work closely with Sr. Manager of Digital, Sr. Manager of Social as well as Gap central digital team to develop strategy, timeline, and creative briefs for social and digital seasonal ad development and execution across Facebook, Instagram, Pinterest, Google, Display, and others

Partner effectively with brand marketing, Gap central digital team, web merchandising and media agency to ensure support of the business initiatives while also giving customers a compelling mix of creative messaging

Confidently manage creative development process including coordinating copywriting, graphic design and/or imagery efforts and work closely with creative & copy teams to ensure digital and paid social ads are on brand while also driving ROAS, acquisition, and brand awareness

Manage & analyze reporting for all digital channels & share out insights from multiple vendors & partners

Manage & present monthly social media creative and targeting strategy to leadership

Help to identify, and create A/B testing opportunities on social and digital, and develop creative best practices from the learnings

Work closely with Gap central digital team and agency to develop analytic reports to showcase weekly and monthly campaign performance with recommendations for optimizations of future ad campaigns

Ongoing analysis/projects as needed to deep dive into specific campaigns & key learnings

Work proactively with merchandising, marketing and planning teams to identify strong product messaging to link creative messaging & product

Who you are

Bachelor’s Degree (marketing preferred) and 3+ years of experience in digital marketing, focusing on paid social – with fashion/apparel, consumer brand

Media/Social planning experience, including managing media and/or social agency with a passion for digital and social media that manifests in a drive to remain active in multiple digital & social networks and consume the latest, greatest technology, social platform or app

Strong collaboration skills and ability to form effective partnerships across cross-functional teams – design, merchandising, marketing, creative, and agency

Effective time and project management skills, thriving on working in a collaborative, dynamic, fast-paced work environment

Strong critical thinking skills and extensive experience with quantitative analysis

Ability to analyze data and extract relevant and actionable insights. Omniture experience a plus

Strong verbal, written communication and presentation skills with a marketing mindset and the ability to articulate how an idea comes to life

Proficient with Microsoft Excel, Word, PowerPoint, Outlook and project management tools; adept at learning new tools and technologies

Experience using a variety of popular social media– Facebook, Twitter, Instagram, Pinterest, etc.

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, and 30% off at Outlet.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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