Posted on: May 21, 2019 | Job#: 280997

Sr Manager of Social Media

Full-time | One Harrison Street, San Francisco, CA, US 94105

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About Athleta

We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

Collaboration is a real thing here — because we know that individually we’re strong, but together we’re unstoppable. Athleta is a certified B Corporation, which means that we put people and planet right up there with profit, and we’re committed to using business as a force for good. 

About the role

The Senior Manager of Social Media plays a key role in leading Athleta’s social media team & strategy. This role is responsible for seamlessly driving successful social media campaigns and content across owned and external social channels. This role requires someone with:

What you'll do

  • A creative mindset that’s always churning with actionable ideas that help enhance Athleta’s social media presence and achieve our brand and business growth goals.
  • A passion for storytelling, bringing the Athleta brand to life in a differentiated way to engage current & new followers
  • A constant finger on the digital pulse and an eye on the social landscape to discover what’s new, what competitors are doing, and what innovations are around the corner.
  • Excellent project management skills, detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently.
  • Ability to build strong relationships with internal stakeholders, including Brand Marketing, Email, Athleta Website, Merchandising, HR and Internal Communications teams to further social media objectives.
  • Assist in mentoring and development of social media team members
Social Campaigns, Content & Influencer Programs
  • Lead the Social Media team to elevate social media and digital strategies, and lead annual and seasonal social media programs and campaigns.
  • Oversee day-to-day content strategy on Athleta’s social channels, partnering with the social media manager and internal creative teams to build out monthly content calendars, defining cadence and overall strategy on Pinterest, Twitter, Facebook, Instagram, YouTube, and others as needed.
  • Oversee digital influencer campaigns to grow brand awareness and assure a steady cadence of high-quality, brand-right content for our social channels.
  • Drive strategy on social support through Athleta brand ambassador social media presence and contributor program.
  • Oversee regional Instagram handles (@Athleta_LA, @Athleta_SF, @AthletaNYC) and provide guidance and support to grow these channels to accurately represent the brand
  • Anticipate gaps in content flow and proactively propose ideas for engaging the contributor network, internal resources & content gathering.
  • Help to oversee social media analysis and metrics with internal and external partners.
Social Calendar & Content Publishing
  • Lead internal team, social media manager and contributors to manage the social content calendar with accurate and up-to-date information that aligns with the seasonal marketing calendar and messaging.
  • Oversee scheduling and posting of all content in sync with the calendar and according to channel goals and best practices for high engagement; check to assure it goes out as planned, including weekends, while nimbly adjusting to unknowns and scheduling changes.
  • Work with leadership, agency teams and internal partners to assure content requirements are clear; manage delivery of assets needed to execute content programs, assure they’re delivered on schedule, and oversee approvals in advance of publication.
Paid Media
  • Work with Digital Media team to help bring thought leadership and social best practices to paid advertising being run on Facebook, Instagram, Pinterest + Twitter.
  • Help to promote new store openings via Facebook Events and using geo-location targeting to help reach local communities.
  • Identify over-performing posts and provide recommendations as to how to leverage across paid media and other e-commerce platforms.
Community Engagement
  • Work with Community Manager to ensure consistent, high-quality, brand-right engagement across all owned and external social channels.
  • Successfully oversee the partnership with Customer Service to keep them in-the-know on social campaigns and arm them to address questions or issues that arise.

Who you are

  • Degree (marketing or communications preferred) and 7+ years of experience in a related field.
  • A passion for social media that manifests in a drive to remain active in multiple social networks and consume the latest, greatest technology, social network or app to help enhance your digital world
  • A strong interest in fitness, wellness and fashion
  • Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns
  • Excellent written and verbal communication skills; strong editing skills with attention to detail
  • Effective leadership and project management skills
  • Creative thinker with an innate visual aesthetic
  • A marketing mindset with the ability to articulate how an idea comes to life and reaches its intended audience
  • Hands-on knowledge of digital media tools – Digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; basic video creation/editing skills are a bonus
  • Experience using a variety of popular social media platforms – Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, etc.
  • Proficient with Microsoft Excel, Word, PowerPoint, Outlook and project management tools; adept at learning new tools and technologies
  • Thrives on working in a collaborative, dynamic, fast-paced work environment with strong attention to detail and accuracy

Benefits at Athleta

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, and 30% off at Outlet.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteeth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.

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