About Gap Inc.
Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.
But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.
About the role
The Cross-Brand Marketing team oversees and manages multi-brand marketing initiatives, leveraging and maximizing the competitive advantage of Gap Inc’s family of brands. The team includes a centralized creative team, as a shared resource, to help L&P create a consistent look and feel for the loyalty program. This team will specifically focus on identifying and executing on opportunities to engage customers across Gap Inc brands through cross-brand marketing opportunities. The first priority for these team will be developing and executing the launch of Bright Rewards, Gap Inc’s new loyalty program.
This is a hybrid role for a marketer with a passion for copywriting or a copywriter with a passion for marketing strategy. This person will assist in both capacities as the responsibilities of the larger team evolve.
What you'll do
Writes and edits copy for marketing for a variety of mediums, including: ecommerce, POSetail environment, merchandising, social media, media, print and digital advertising for seasonal stories, engagement programs, and directional store documents
Assists with the development of cross-brand growth marketing campaigns from proof of concept to execution, partnering with the L&P Brand Loyalty Marketing teams to ensure campaigns objectives align with individual brand objectives
Proofreads all marketing and editorial content for accurate brand voice, grammar, punctuation, marketing objectives and legal compliancy for all relevant loyalty initiatives
Applies and maintains consistency for brand and loyalty voice across all products and platforms – in line with respective brand guardrails and style guides
Collaborates cross-functionally with marketing counterpart to obtain feedback on copy and ensure changes have been fully integrated into design, including updating copy if design scope changes
Partners with financial institution and loyalty counterparts to remain up to date with legalegulatory guidelines
Coordinates with copywriting team in each brand to learn about brand voice and obtain copy approval when necessary
Consistently studies best practices for copy language and formatting on print and digital (paid and social media) design
Who you are
5+ years of copywriting experience in advertising or marketing; retail background a plus
Strong writing skills and style – excellent grammar, spelling, punctuation
Strong editing and proofreading skills
Strong communicator – including tone, structure, meaning, and factual accuracy
Strong knowledge of how copy relates to art, design, graphics and typography is highly desirable
Understands messaging hierarchy, design aesthetic, and value of design/written copy within a business context
Possesses general knowledge about how tones/voices should change for different mediums
Bachelor’s Degree in English, Journalism, Communications, Advertising, or Marketing
Passion for design, style, and fashion
Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
Ability to manage multiple, competing requests and priorities and meet tight deadlines
Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
Proactive with strong project management skills; able to multi-task and work autonomously and as part of a team
Ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
Can take creative direction and work independently as well as collaboratively in a fast-paced, deadline-oriented environment
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteeth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.
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