Posted on: March 8, 2019 | Job#: 272895

Loyalty & Payments, Cross Brand Marketing Copywriter

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Gap Inc.

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us. 

About the role

The Cross-Brand Marketing team oversees and manages multi-brand marketing initiatives, leveraging and maximizing the competitive advantage of Gap Inc’s family of brands. The team includes a centralized creative team, as a shared resource, to help L&P create a consistent look and feel for the loyalty program. This team will specifically focus on identifying and executing on opportunities to engage customers across Gap Inc brands through cross-brand marketing opportunities. The first priority for these team will be developing and executing the launch of Bright Rewards, Gap Inc’s new loyalty program.
This is a hybrid role for a marketer with a passion for copywriting or a copywriter with a passion for marketing strategy. This person will assist in both capacities as the responsibilities of the larger team evolve.

What you'll do

  • Writes and edits copy for marketing for a variety of mediums, including: ecommerce, POSetail environment, merchandising, social media, media, print and digital advertising for seasonal stories, engagement programs, and directional store documents
  • Assists with the development of cross-brand growth marketing campaigns from proof of concept to execution, partnering with the L&P Brand Loyalty Marketing teams to ensure campaigns objectives align with individual brand objectives
  • Proofreads all marketing and editorial content for accurate brand voice, grammar, punctuation, marketing objectives and legal compliancy for all relevant loyalty initiatives
  • Applies and maintains consistency for brand and loyalty voice across all products and platforms – in line with respective brand guardrails and style guides
  • Collaborates cross-functionally with marketing counterpart to obtain feedback on copy and ensure changes have been fully integrated into design, including updating copy if design scope changes
  • Partners with financial institution and loyalty counterparts to remain up to date with legalegulatory guidelines
  • Coordinates with copywriting team in each brand to learn about brand voice and obtain copy approval when necessary
  • Consistently studies best practices for copy language and formatting on print and digital (paid and social media) design

Who you are

  • 5+ years of copywriting experience in advertising or marketing; retail background a plus
  • Strong writing skills and style – excellent grammar, spelling, punctuation
  • Strong editing and proofreading skills
  • Strong communicator – including tone, structure, meaning, and factual accuracy
  • Strong knowledge of how copy relates to art, design, graphics and typography is highly desirable
  • Understands messaging hierarchy, design aesthetic, and value of design/written copy within a business context
  • Possesses general knowledge about how tones/voices should change for different mediums
  • Bachelor’s Degree in English, Journalism, Communications, Advertising, or Marketing
  • Passion for design, style, and fashion
  • Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
  • Ability to manage multiple, competing requests and priorities and meet tight deadlines
  • Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
  • Proactive with strong project management skills; able to multi-task and work autonomously and as part of a team
  • Ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
  • Can take creative direction and work independently as well as collaboratively in a fast-paced, deadline-oriented environment

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteeth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.

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