Posted on: February 1, 2019 | Job#: 268725

SENIOR DIRECTOR, LIFECYCLE & WORLD MARKETING – LOYALTY & PAYMENTS

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Gap Inc.

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us. 

About the role

The Lifecycle team is responsiblefor launching a robust, enterprise retention program that strategicallycommunicates to the loyalty member based on various lifecycle triggers andcustomer segmentation to keep the individual engaged in the loyalty program.Lifecycle marketing data is rich and highly complex, managing triggers,information flow and overall loyalty and affinity to the Gap Inc brands. Thisteam manages the various lifecycle marketing programs and interfaces with theBrand Loyalty teams to integrate these initiatives into the overall brandmarketing program/commercial planning calendar. This team’s mission is toincrease member CLTV by reminding individuals of the benefits of being a partof the loyalty program.

The World Marketing team manages allmarketing and internal operations for the Gap Inc. credit card. This teamspecifically focuses on credit card spend outside of the Gap, Inc. brandportfolio, enticing customers to use their credit card at all merchants. Fromcard benefit innovation to direct marketing campaigns, this team is thetouchpoint that has direct access to Gap cardmembers.

Leadership & Strategic Development

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Owns long-term vision for all-things World andLifecycle across brands and functions, by leveraging data, lessons learned, andindustry and customer insights to develop a roadmap and program direction

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Responsible for overall integration oflifecycle loyalty events into annual and seasonal commercial plans inpartnership with Brand Loyalty Directors to drive customer/lifecycle objectivesand help drive both customer and financial targets with a cohesive messagingstrategy

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Leads and is accountable for delivering theloyalty Lifecycle and World strategic plan to support growth of the loyaltycustomer LTV and Gap Inc credit card spend in and outside of the Gap Inc brandportfolio

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Collaborates with other L&P marketingteams to drive innovation and identify new opportunities to improve the creditcard and loyalty experience across brands, at lifecycle triggers, and throughWorld spend

Lifecycle

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Oversees operations and strategic direction ofthe Lifecycle marketing team and drives initiatives and prioritizationthroughout the organization at the senior leadership level

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Collaborates and negotiates with externalpartners to ensure strategy and execution align to lifecycle and brandobjectives

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Owns Lifecycle marketing budget allocation, planningand forecasting across lifecycle marketing initiatives

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Leverage customer data and campaignperformance, in partnership with Brand Finance and Business Analysis teams, todevelop loyalty strategies that drive optimal ROI results for both the brandand Loyalty & Payments P&L and Gap Inc. customer lifetime-value

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Leads financial forecasting in partnershipwith Finance team for loyalty at monthly, quarterly and yearly hindsight levelwith strong focus on strategic narrative

World

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Oversees operations and strategic direction ofthe World marketing team and drives initiatives and prioritization throughoutthe organization at the senior leadership level

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Owns World marketing budget allocation, andsupports planning and forecasting across World marketing initiatives

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Partners with Gap Inc’s banking partner toextract and better understand industry and Gap Inc. credit card insights

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Leverages customer insights in partnershipwith Gap Inc’s banking partner and the Business Analysis team to ensure optimalROI for campaigns

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Leads financial forecasting in partnership withthe Finance team for the Gap, Inc. credit card

Organizational Leadership

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Oversees multi-person team from Director toAssociate Manager level

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Supportsdirect reports through consistent coaching, vision, guidance and honestdevelopmental feedback, and ensures development plans are in place

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Providesthought leadership to team and helps to problem solve around key strategicdecisions

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Helpsteam members build partnerships and navigate through L&P and larger GapInc. organization

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Managesinput and approval from senior level leadership across Gap Inc in Marketing,Operations, Finance, Customer Strategy Team (CST) and Gap Tech to ensure timelyalignment of business direction

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Highlycollaborative and empathetic partner that can balance needs of brands withingreater CST objectives

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Member of L&P Leadership team – acting as arole model and thought leader for the organization

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Pushes for opportunities to both grow thebusiness and overall talent; a champion for change and highly authentic tobrand needs

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Leads and inspires Loyalty & Paymentsteams to be customer-focused, innovative, fast-moving & team-oriented andensure seamless execution

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Champions change and challenges the status quoto ensure the business is evolving with the needs of our customers and brands

Who you are

ROLEREQUIREMENTS OF KNOWLEDGE & SKILLS:

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10+ years of CRM, direct marketing, orconsumer driven marketing strategy experience in retail and/or loyalty

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Strong communication skills: written, oral andformal presentation; ability to actively participate and influence executive-leveldiscussions and decision making

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Proven ability to lead, manage and gainalignment across a complex, matrixed organization

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Strong analytical, financial, andproblem-solving skills. Highly comfortable with leveraging data to drivedecisions and tell a story

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Strong project management and organizationalskills with the ability to manage multiple projects simultaneously, while alsomaintaining oversight of the business.

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Successful track record of developing andimplementing marketing and field strategies that have consistently met orexceeded planned objectives

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Past credit card experience preferred but notrequired

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Desire and ability to work in a fast-paced anddynamic environment

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Bachelor’s Degree; MBA a plus

CHARACTERISTICS:

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Customer-centric mindset

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Organized, self-starter, strong communicationand interpersonal skills to work effectively and build strong relationshipswith business partners

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Ability to think strategically/globally andbig picture about issues and opportunities, while leading team to driveexecution; can justify long-term versus short-term benefits

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Proactive and innovative leader/thinker, whoregularly challenges the status quo

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Strong ability to negotiate and influencestrategic direction across multiple stakeholders and executive-levels to drivealignment

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Results-oriented and willing to shift plans tomeet goals

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Great people manager and mentor

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteeth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.

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