Posted on: August 29, 2018 | Job#: 245548

Vice President - Marketing, Brand & Customer Strategy

Full-time | Two Folsom, San Francisco, CA, US 94105

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About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next. 

About the role

The Vice President Marketing, Brand & Customer Strategy is responsible for driving the strategic direction of the customer experience with a focus on the financial and performance elements of the brand experience.

Overseeing commercial planning, media, marketing investment, CRM and customer strategy, he/she will drive all marketing levers in close partnership with finance, merchandising and inventory planning. He/she will drive the annual, seasonal and LRP brand planning (in partnership with the CMO) with a strong focus on customer acquisition and retention. This role leads the brand marketing budget investment strategy and allocation and is responsible for driving brand impact

and efficiency in key marketing vehicles.

This leader should have extensive consumer marketing experience, preferably in retail, with a strong background in CRM, financial marketing analytics, ecommerce and media.

This role reports to the CMO and functions as the CMO’s right hand while leading a team of four direct reports and four dotted line reports.

What you'll do

  • Lead and drive the commercial plan strategy and execution. Responsible for pre-season brand strategy and commercial plan integration with merchandising, finance, inventory and ecommerce partners. Required to leverage cross-functional partners to gain insights and efficacy of historical marketing programs and promotions to devise seasonal strategies that drive traffic, ROAS, brand health and profitable growth.

  • In partnership with CMO, develop and manage marketing investment strategy globally across channels to optimize performance against key marketing objectives. Leverage Gap Inc portfolio of brands insights to inform future strategy.

  • Lead global media strategy in partnership with media agencies, CMO and direct reports. Responsible for devising sound media investment strategy with a focus on customer growth, traffic and elevating brand perception. Manage matrixed team responsible for performance marketing driving investment strategy, hindsighting, analytics and testing to position Banana Republic as a premium apparel brand.

  • Lead CRM approach to customer segmentation to drive file growth, email effectiveness and long term consumer loyalty.

  • Drive brand customer strategy in partnership with Gap Inc customer marketing team. Responsible for strategy and execution of key initiatives focused on new and retained customers as well as cross-brand customer initiatives. Partner with key leaders in the organization to drive test and learn approach to inform future investment strategies.

  • Lead international digital team with a focus on CRM and customer acquisition in key markets.

Who you are

  • Seasoned consumer marketer with retail / ecommerce experience is a requirement.

  • Proven experience managing large scale marketing budgets with effective returns and traffic growth.

  • Extensive experience driving media strategy with a full funnel approach to building brand equity and high performance results.

  • Deep experience leading matrixed teams with examples of direct report career growth and pathing.

  • Proven track record of managing successful marketing campaigns in a digital environment.

  • 12-15 years in marketing required.

  • A fast-paced, multi-tasker who thrives in a cross-functional, matrixed, collaborative organization.

  • A team player comfortable with ambiguity. A driver of creativity and innovation who can collaborate to identify and develop the most differentiated ideas through execution.

  • Outstanding written and oral communication skills.

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteeth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.

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