February 6, 2019
At Old Navy, we know our customers’ lives are unpredictable — a day that starts with barre class can go straight to a morning meeting then to a girl’s night out. Or, it can start on the couch (no judgment), then head to the park, and then out to dinner with the family. That’s the reality of everyday life for everyday people.
Old Navy is committed to being innovative and creative when it comes to style, fabric, fit and everything in between – we make products that do it all so our customers can, too. Which means our activewear has to be versatile, look amazing, and perform (moisture-wicking, quick-drying, cooling properties, anti-odor, all of it...) all with lightweight fabrics that can go wherever — including the washer and dryer, multiple times over!
The brand’s best-in-class Product teams consistently deliver collections that allow everyone to perform at the top of their game. Activewear is a booming category, representing a $48 billion opportunity* for retailers, and a trend that gives shoppers the freedom to sport their favorite workout fashions from running at the gym to running errands, from bootcamp to brunch.
“At Old Navy we have a team dedicated to scrutinizing every detail to make sure our activewear performs and makes our customers look good, and make sure that we can offer it at a really great price,” Carmen Savadians, Senior Merchandiser of Old Navy Men’s Active.
Watch the video below for more from the team about how Old Navy creates the functional and flattering activewear styles that are built for everyday wins.
*Source: NDP Group