Old Navy is paying homage to New York City’s female historical statues with “flower empower” installations to celebrate International Women’s Day. Out of the nearly 150 public historical statues in New York City, only five depict historical female leaders: Eleanor Roosevelt, Gertrude Stein, Golda Meir, Harriet Tubman and Joan of Arc. Old Navy will adorn these five powerful pioneers as well as the Fearless Girl statue – a modern-day symbol of female empowerment – with beautiful floral installations to honor the social, economic, cultural and political achievements of these and all women around the world.
Composed of 65% female leadership team (vice presidents and above), Old Navy is no stranger to the power of women. Gap Inc. is the only U.S. retailer to make the 2018 Bloomberg Gender-Equality Index and was the first Fortune 500 company to report equal pay for equal work in 2014.
“We are proud that Old Navy has been at the forefront of supporting and elevating women in the workplace and want to honor the women in history who helped pave that path for us,” said Sonia Syngal, President & CEO of Old Navy. “Inspiring future female leaders is something that we can all commit to, and this activation was our way of celebrating them in a uniquely Old Navy way.”
Old Navy’s “Flower Empower” installations, inspired by the colors and patterns of the brand’s floral spring dresses, will be on display and open to the public for everyone to enjoy on Thursday, March 8th at the following locations:
- Eleanor Roosevelt – 72nd Street and Riverside Drive
- Fearless Girl (with a floral nod from her counterpart the Charging Bull) – 8 Broadway (at Trinity Plaza)
- Gertrude Stein – Bryant Park (south east side of the park)
- Golda Meir – 1411 Broadway (corner of 39th Street and Broadway)
- Harriet Tubman – 122nd Street and Frederick Douglass Blvd.
- Joan of Arc – 93rd Street and Riverside Drive
The brand invites everyone to pay tribute to these powerful women, share photos and spread awareness with @OldNavy and #hipowered.
As an ongoing celebration of sheroes, Old Navy is supporting Monumental Women, a movement dedicated to public representations of important women, with a $25,000 donation to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund. The fund is committed to creating a monument to women suffragists in New York City's Central Park, where all 23 historical statues currently honor male figures.