Here’s How We’re Making Checkout Faster in Our Stores
by Sandy Goldberg, Communications, Customer & Strategy Team
Long lines: a problem that has plagued shoppers for decades. It’s something that the Gap Inc. tech and digital teams have been working to solve through new in-store technology, in the hopes of eventually making waiting in line a relic of the shopping past.
Buy Online, Pick-Up In Store
Here’s how we’re speeding up checkout in our stores:
Price Check at Old Navy: You shouldn’t have to wait in line to find out how much an item costs. Which is why we’ve installed price-check stations at Old Navy stores across the country so you can skip an extra visit to the cash register.
Mobile Point-of-Sale: Speaking of registers, they aren’t always necessary, at least in the way they’ve been used in the past. Over 1,000 stores across the Gap Inc. fleet now have associates ready with point of sale devices literally in the palm of their hands that can go anywhere in the store. This means that our store associates have the ability to check out a customer wherever they are in the store, whenever they’re ready. Not only that, but if you need help checking an item’s availability, price, or placing an order for something not in stock at the store, it’s all possible with the help of those hand-held devices).
(plus, Reserve in Store): Forget standing in line or searching for the item you came in to buy. With Pick Up Today - a buy online, pick up in store program that is currently being piloted in Old Navy stores in Chicago and the San Francisco Bay Area - customers can purchase their product online and head into the store to pick it up when it works for them. We’ll hold the item for you for seven days. (Customers are already loving this feature so much that we plan to launch it in even more cities this year.) And with our Reserve in Store feature - available at Gap, Banana Republic and Athleta online - customers can shop online at their convenience, have items they want held at their local store, and can head in store to try it on and check it out before they decide to make a purchase.
Just before the holiday season, our U.S. stores launched contactless payments with Apple Pay, Samsung Pay and Android Pay giving customers the ability to check out using nothing but their phone. It’s a faster (and more secure) way to pay.
Not only are our teams evolving great in-store technology Gap Inc. pioneered years ago, they’re creating new solutions that merge the physical and the digital and create an overall better customer experience.
Keep an eye out for these initiatives in your stores with many, many more to come and share your feedback on your experience with us!