Inspired by Parker’s childhood heirlooms, the collection celebrates love, luck and magic
NEW YORK – February 21, 2018 – Gap, the iconic American clothing brand, launches the Gap | Sarah Jessica Parker collection, a limited-edition assortment of girls and boys apparel and accessories. The collaboration was a natural fit as it reunites Gap and Parker, who starred in a series of Gap ads in the early aughts. Stemming from Parker’s family tradition of saying “rabbit, rabbit” on the first of every month for good luck, the collection celebrates love, luck and magic.
Inspired by Parker’s childhood heirlooms, the collection embraces prints and texture by playing with ginghams, stripes, florals and eyelet in classic Gap silhouettes. Available in toddler and kids sizing, Gap | Sarah Jessica Parker captures all the nostalgia of passing along well-loved, storied pieces to family and friends, the exuberance of starting your own story in those same pieces, and the joy inherent in wishing luck upon children as they move forward in the world. Parker also worked with Gap to help create two women’s dress styles that are available in the collection.
“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” says Parker. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”
Channeling Parker’s good luck tradition, there are embroidered rabbits found throughout the collection as well as special ‘property of:’ sewn-in tags to detail each wearer throughout the years which takes inspiration from her own family’s rituals. Gap | Sarah Jessica Parker collection favorites for girls include gingham dresses and separates with eyelet hems, a navy and white stripe flutter sleeve dress with pink roses, a signature rabbit embroidered light blue bomber jacket and a rabbit inspired basket weave mini handbag while boys and toddler boys can choose from graphic tees and gingham shirting with khakis. The collection will also include ‘Ebbit the backpack,’ an egg-inspired character and playful companion perfect for school, travel or towing along for a spring picnic.
“It’s been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites,” says Wendi Goldman, Gap executive vice president and chief product officer. “We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned.”
With prices starting from $16.95 up to $78, the collection will be available on March 1 through gap.com and GapKids stores in select countries including United States, Canada, United Kingdom, France, Italy, Greater China, Hong Kong and Japan.
Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap's collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand's about 1,600 company-operated and franchise retail locations around the world. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.
ABOUT SARAH JESSICA PARKER
Sarah Jessica Parker is the star and executive producer of “Divorce,” which recently returned to HBO for a second season. In February 2014, she launched “SJP by Sarah Jessica Parker”, a footwear, apparel and accessory label, with partner George Malkemus III. The collection showcases the brand's theme of colors acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. Parker currently serves as the Vice-Chairman of the board of directors for the New York City ballet. She also served on the President’s Committee on the Arts and the Humanities under the Obama administration. Parker lives with her husband and three children in New York City.