Monáe joins a cast of Gap’s musical families to highlight all of the little things that unite us
NEW YORK, October 2017 – Gap, the iconic American clothing brand, today announces the holiday ‘Meet Me in the Gap’ campaign starring actress and Grammy nominated recording artist Janelle Monáe alongside a cast of real people from different places, backgrounds and genres to collaborate and celebrate the festive season.
The hero campaign video captures Monáe harmonizing with six talented choirs as they “meet in the gap,” performing an optimistic and cheerful song to invite all families to get together, spend real time with one another and find the little things that unite us. Directed by legendary Director Paul Hunter, the video, set in a blank space, embraces the magic of the holidays with the entire cast outfitted in classic Gap crazy stripes styled with cozy seasonal essentials. Through an acapella rendition of Freddie Scott’s original version of “(You) Got What I Need,” Janelle and the accompanying choirs embody the melody and its message of togetherness.
“The Gap has been a part of my life since I was a little girl so it was very exciting to be involved in this campaign,” said Monáe. “I love the unity of the ‘Meet Me in the Gap’ concept. It really proves that although we may be from different parts of the world, when we come together, we can create something magical.”
In addition to the hero video, there are a series of short videos and a print campaign that feature a mix of families, models and influencers who come together and inspire by creating optimistic energy that ties back to the theme of togetherness and appreciating the different families we develop over time and celebrate with during the holidays.
“As a brand, holiday has always been a memorable and emotional moment for Gap, marked by crazy stripes and togetherness,” said Gap chief marketing officer Craig Brommers. “This holiday season, we offer an invitation to families from all over the world to get together, spend real time with one another, and ultimately, meet in the Gap.”
Launching on November 6, the campaign spans television, mobile, social, in store and digital. The television spots will air on major networks and be incorporated into high impact moments including digital takeovers on ABC, YouTube, Vevo, Hulu and Spotify and live commercial integration with “Late Late show with James Corden” during the week of Thanksgiving. Lastly, we are continuing our partnership with Spotify to create the first ever brand video incorporated into Spotify’s most popular holiday playlist, Pop Christmas.
For more information on ‘Meet Me in the Gap,' visit gap.com.
Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap's collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends. Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand's about 1,600 company-operated and franchise retail locations around the world. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.