Gap Launches Limited-Edition ’90s Collection
by Liz Nunan, Gap Inc. blogger
The '90s are having a fashion moment. And, it's almost impossible to think about classic white collared shirts, pleated khakis and bodysuits of that era without thinking of Gap. This was the decade where grunge, minimalism and casual streetwear all blended together to define fashion that feels as fresh today as it did then.
Today, Gap is announcing the brand's first-ever '90s Archive Re-Issue Collection, a capsule featuring 37 pieces for men and women brought back to the racks straight from the brand's '90's collections.
The design team came up with the idea for the collection after multiple visits to Gap's on-site archives studio in New York where the company houses key fashions from all of brands spanning the course of the company's 46-year history. After pouring through racks and racks of some of the brand's most beloved styles, the team realized that so many key '90s fashions are not only relevant today, but many of these timeless pieces are so uniquely Gap.
Some of the key pieces from the collection include:
The Pocket Tee - Originally introduced in 1994 in 21 colors. It's the quintessential tee that goes with everything.
The Mockneck Tee - This casual staple was worn everywhere from the mall to the Oscars and is back in black and white.
The Pleated Khaki - Once the staple of casual Fridays, khakis are getting a new life in 2017.
The 10-Button Tee - This was Gap's first ever product to generate more than $1 million. Many tried to copy it, but none could ever be the original.
This reissue is a true homage to some of our customers' favorite '90s trends. In fact, the design team was so committed to the authenticity of the project, that the pieces will feature the exact same tags, trims, hardware and denim washes that some may still have in their drawers.
"We were determined to replicate the same color and washes of the original denim pieces from the '90s using our current fabrics, some innovative wash techniques, and a sustainable process. We sent our manufacturing partners photos, swatches, and multiple samples to make sure we got everything exactly right," said Natalie Nelson, Wash Manager of Gap's denim design.
To celebrate the launch of the collection, Gap teamed up with the offspring of some of the famous faces featured in our '90s campaigns. The film entitled 'Generation Gap' celebrates our iconic ads Mellow Yellow, Crazy Little Thing Called Love and Just Can't Get Enough with a modern twist featuring a cast of emerging talent. It includes Demi Moore's daughter Rumer Willis, Diana Ross' son Evan, Steve Tyler's daughter Chelsea and Jerry Hall's daughter Lizzie Jagger as well as a surprise special guest appearance from Naomi Campbell.
The collection is available online and in select stores globally starting February 7.
Take a look inside the Gap Inc. Heritage and Design Archives, and see how designers use the archives as both inspiration and resource library.
Learn about how Gap and other brands partner with Gap Inc.'s sourcing team to create and innovate the next generation of denim.