Gap Inc.
November 30, 2010
SAN FRANCISCO, November 22, 2010 -- Piperlime, the online shop known for the freshest styles in fashion, has teamed up with Lifetime’s Project Runway sensation Mondo Guerra to support and raise awareness for amfAR, The Foundation for AIDS Research.
Mondo has designed two limited-edition T-shirts (300 of each design) available exclusively on piperlime.com. The designs infuse Mondo’s bold style and energetic graphics with his “Live and Love” passion. The designs are printed on Nation LTD. T-shirts and will be sold for $50.00 on piperlime.com starting December 1, 2010 in conjunction with World AIDS Day. Twenty dollars of every T-shirt sold will be donated to amfAR an organization devoted to ending the global AIDS epidemic through innovative research.
A Project Runway finalist and fan favorite, Mondo is using his newfound celebrity to help gain awareness of a cause close to his heart. Mondo first announced he was HIV positive during a season 8 episode and has been a vocal advocate of AIDS research.
“I believe fashion can serve a purpose so I designed these T-shirts with the idea of loving and communicating with one another,” said Mondo Guerra. “The tree is a symbol of growth and loving yourself and the skull represents family and friends and remembering those who have passed,” he continued.
Piperlime first joined forces with Project Runway as the official retail partner of season 8.
“We were moved by Mondo’s revelations on the show and completely inspired by his designs,” said Jennifer Olsen, Vice President of Marketing at Piperlime. “We saw this as an amazing opportunity to bring his unique talent to his many fans and share his message,” she continued.
About Piperlime
Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Exclusive contributions from guest editors keep customers in fashion and in the know. Visit us at piperlime.com.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan, Ireland, Italy and China. In addition, Gap Inc. is expanding its international presence with franchise agreements in Australia, Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.
About amfAR
Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the treatment and prevention of HIV/AIDS. Since 1985, amfAR has invested more than $307 million in its mission and has awarded grants to more than 2,000 research teams worldwide. For more information, please visit www.amfar.org.
Media Contact:
Jen Rivas Lindsey Kopp
Piperlime Public Relations Alison Brod Public Relations
415.427.5338 212.230.1800
jen_rivas@gap.com lindseyk@alisonbrodpr.com
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